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Mergers & Acquisitions: The Importance of Creating a Shared Culture

Organizational Talent Consulting

HOW TO READ THIS WHITE PAPER This white paper has five sections. The white paper starts with understanding culture and a summary of the role of culture in organizations. The white paper ends with a discussion of the significant benefits of creating a shared culture and a conclusion.

Culture 52
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What to Say Once You Get a Meeting

The Fearless Marketer

You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”. You’re a productivity coach for medium-sized companies. “I I know you work with medium-sized companies on their finances.

Meeting 62
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on. Other companies have found similar success.

Sales 28
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What If You Could Learn Design from Apple?

Harvard Business

.” By helping farmers be more productive, Sears enabled them to generate more disposable income. Imagine learning product design from Apple. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. Salesmanship from Salesforce.

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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.

Journal 40