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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Assessing the progress of your marketing strategy.

Apparel 103
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A.T. Kearney Interview & Culture

Management Consulted

Kearney’s digital business service aims to help these companies stay at the top of their game in the digital world – separating hype from potential digital disruptors & developing specific digital strategies designed around the company’s capabilities. Innovation. There are 4 capabilities to A.T. Marketing & Sales.

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The Startups Most Likely to Succeed Have Technical Founders Who Quickly Hire Businesspeople

Harvard Business

Technical skills are typically required to implement a new business idea, while business skills are required for conducting market research and finding a promising niche or for securing financing during research and development stages. Diversity of perspectives within a team has been shown to bring both benefits and costs.

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Can African Tech Startups Succeed in a World Dominated by Facebook and Google?

Harvard Business

The impact has been consequential: ICT is rapidly moving Africa toward knowledge-based economic structures and information societies, comprising networks of individuals, firms, and states that are linked electronically and in interdependent relationships. Major investors, typically from outside the U.S.,

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Scaling Customer Service as Your Startup Grows

Harvard Business

Start a knowledge base. It’s time to dedicate a full-time person to building your knowledge base and providing customer education support. Strategies like outsourcing, hiring lower-cost people, or exotic employment offer tempting cost savings to the finance-minded folks. What not to do.

Metrics 47
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Why We Shouldn’t Worry About the Declining Number of Public Companies

Harvard Business

All three factors have become more common over time, which we argue stems from firms’ increasing reliance on intangible and knowledge inputs in their business models. Emerging digital firms compete with knowledge, strategy, and expert human capital, attacking even the largest established firms.

Company 53