Film Marketing Strategy Talent 
Consulting Matters
MAY 25, 2023
Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams.
LSA Global
APRIL 10, 2017
Can you think of any strategy for business success that does not depend upon growth? And it is more than that…it is the living force behind what attracts high performing talent, brand name strategic partners and desirable target customers. High Performing Talent. That is where the energy is. Brand Name Strategic Partners.
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Consulting Matters
SEPTEMBER 12, 2018
Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. Congratulations! What do I want?
Harvard Business
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. No strategy is static.
Harvard Business
JULY 13, 2016
In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. of your market cap to about 25%—Pixar was about 10% of Disney. Recombine to maximize exploration.
Harvard Business
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it.
Harvard Business
APRIL 12, 2018
Jon Buchan, the director of London-based Charm Offensive, a creator of innovative cold emailing campaigns, applies Curry’s disruptive basketball strategy to business: “Find a gap,” Buchan writes. ” Embracing market risk in our careers is a high-percentage move. “A chink in the armor. If so, try it.”
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