Tom Spencer

AUGUST 15, 2020

Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize their return on marketing investment (ROMI). Often, some combination of the two methods is the most efficient. However, management consulting firms have been taking a portion of the pie as well.

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

JULY 17, 2017

For instance, imagine that you’re a “senior analyst” at a large consultancy “but what you’re really good at is visual presentations involving data. Earlier in her career, Sally was hired as the managing editor for a national trade magazine targeted at paralegals. ” Talk to your boss.

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How To Case Interview Case Study Case Studies 47

1 to 1

MAY 3, 2013

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Media 37

Media Metrics Advertising Trends 37