How To Help Ensure Strategy Scorecards Don’t Fail You
Steve Shu Consulting
APRIL 12, 2010
'For many strategy engagements, a lot of attention is paid to the detailed analysis framework. For example, should a benchmarking framework be used? Or will that framework lead us down a path of mediocrity? Or perhaps value-chain or Blue Ocean-like analysis should be used here? What method should we use for prioritizing brand associations and rectifying brand image versus identity?
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