Thu.Feb 01, 2018

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The Real Key to Performing a Competitive Assessment

Steve Shu Consulting

Assuming that one has capable resources to get the job done, the most important thing needed for a competitive analysis is an articulation of the true problem statement. The need to perform a competitive analysis is not a problem statement in of itself. Is the problem statement a broad one to simply formulate strategy? Unlikely. Not focused enough. Perhaps it is about assessing the atrractiveness of services A, B, and C in a particular market?

Analysis 150
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Baffling Proof That Issues Can Strangely Emerge From Anywhere

Melissa Agnes

Courtesy: This Is Us NBC. Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can

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Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

Tsavo Neal

This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways. Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One : First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet.

Video 60
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If You’re So Successful, Why Are You Still Working 70 Hours a Week?

Harvard Business

Jena Ardell/Getty Images. “I really became a robot,” a manager at an accounting firm explained. She and her colleagues worked extraordinarily long hours, but, she said, “I thought it was normal. It’s like brainwashing. You are in a kind of mental system where you are under increasing demands, and you say to yourself that it doesn’t matter, that you will rest afterwards, but that moment never comes.” Through my research, I’ve heard stories like this over

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Falling out

Seth Godin Blog

The hard part isn't coming up with a new idea. The hard part is falling out of love with the old idea. That's why editing work is so difficult. In order to make the new thing, to make the old thing better, you need to destroy it first. Situation switching, acting as if, loving the idea enough to sketch it out and then caring enough to stop loving it. that's where the tension often lies.

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How to Use LinkedIn as a Business of One

MBO Partners

A quick guide to using LinkedIn to your advantage as an independent professional.

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What U.S. CEOs Should Do with the Money from Corporate Tax Cuts

Harvard Business

Emma Innocenti/Getty Images. The new U.S. tax law is likely to increase after-tax cash flows for U.S.-based companies by anywhere from 10% to 20% , depending on their current tax position. As we approach earnings season, investors should listen carefully to what CEOs plan to do with the money. There’s a strong argument that they should invest in growth , and the newly available cash offers them a unique chance to do so.

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How to Sell Embarrassing Products

Harvard Business

Juj Winn/Getty Images. In the modern retail environment, it is becoming increasingly difficult to use packaging to stand out. The shelves of stores are packed with fantastic fonts, strategically designed color combinations, and unique product forms all competing to draw the attention of consumers. But is it possible that attempting to stand out in a crowd is actually hurting your business?

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The 3 Types of C Players and What to Do About Them

Harvard Business

PETRAS MALUKAS/Stringer/Getty Images. When you start leading a new team, one of your first imperatives is to assess the caliber of the talent you are inheriting. At a minimum, you’ll want to focus on three dimensions: (1) Competence — Does each individual match the competence demands of their role? (2) Motivation — Does each member of the team possess the required drive and the willingness to learn new capabilities as needed?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Couples That Work

Harvard Business

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS. Download this podcast. Simmering resentments over whose career comes first. Bickering over household tasks. Arguments over who should pick up the kids this time. This is the portrait of two-career coupledom in much of the popular media.