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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports.

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How to Support Employees’ Learning Goals While Getting Day-to-Day Stuff Done

Harvard Business

Sales isn’t what you do. But I’ve learned key lessons to help managers turn lofty goals — such as making learning and development a central pillar of the workday — into real actions that mitigate damage to, and even help strengthen, the bottom line. You’re not a data scientist. Here’s how.

How To 28
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When You Agree to a Networking Meeting But Don’t Know What You’re Going to Talk About

Harvard Business

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

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Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

How exactly are they doing that, and thereby realizing further gains in ROI? As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time. ” What Marketing Leaders Do Differently.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82