Demo Industry Interviews Marketing 
Jerry Fletcher
MARCH 27, 2021
In order to perform industrial espionage a person of the consultant’s sexual partner preference is introduced. For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. See Jerry’s new speaker demo reel.
Jerry Fletcher
MAY 8, 2021
Be sure to ascertain sufficient background information about the industry and cyclical changes to put the symptom in context. We acquire additional expertise in the industry and markets in which the client participates. This interview is about getting as much information as you can from the prospect as possible.
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Steve Shu Consulting
APRIL 2, 2010
Often need a mix of instruments here (Powerpoint & Word docs, napkin drawings, demo), depending on the team, industry, and phase of product development (e.g., The business planning effort can be more organic than written and involve focus groups, customer prospect interviews, etc. for government grants).
Harvard Business
JUNE 1, 2018
After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. The product line was priced to grow market share, yet the sales force compensation was structured to incentivize salespeople based on profit margin maximization. This company isn’t alone.
Jerry Fletcher
DECEMBER 19, 2020
There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. Being the source for everything going on in the industry can prove to be a powerful position. For me, it is marketing for consultants. See Jerry’s new speaker demo reel.
Management Consulted
SEPTEMBER 24, 2014
in business, clearly have a love for aviation and were a professional in the aviation industry from 2006 to 2010. I eventually built up a little demo reel, and I started presenting that to other companies. I’ve actually had an interview recently. Basically, every industry has business leadership, right? Yeah, definitely.
Harvard Business
SEPTEMBER 27, 2017
“Personal experience makes me a more effective marketer.” This approach helped Connected Home’s Hive “smart thermostat” device become a market leader in just a few years. As large CPGs grapple with the pace of change in their industry, learning and doing can no longer be separated.
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