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The Brand Timeline

Jerry Fletcher

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Your brand is less about identity and more about the product or service. See Jerry’s speaker demo reel. Now, the Short term. Brain Science. What do you do?

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Consultant Marketing Assessments

Jerry Fletcher

The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill confidence and fit into the team better Be more productive without sacrificing relationships. We accepted.

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%. Customers have myriad channels to discover new products and shop at outdoor gear retailers to explore, evaluate, and choose what they need. Handi shop customers had never seen a product like ours.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. Plug-and-play e-commerce technology, search engine optimization, and other distribution solutions are making it ever easier for products to directly reach consumers.

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What Your Innovation Process Should Look Like

Harvard Business

When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. There is no burden on those who proposed a new idea or technology to talk to customers, build minimal viable products, test hypotheses or understand the barriers to deployment.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. adults were at risk of developing type 2 diabetes in 2015. Consider that 86 million U.S.

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How to build a simple CRM in Airtable

Asamby Consulting

The Operating System is the main infrastructure that allows a company to run. Using Airtable as a company "operating system" This blog post shows how to create a simple CRM on Airtable. This is the first of a series of posts where we will show how you can use Airtable to build your company's "operating system".

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