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The Brand Timeline

Jerry Fletcher

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Why operates at the emotional level down in the oldest part of the brain where all decisions are made. See Jerry’s speaker demo reel. Now, the Short term. Brain Science.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. If they were uncomfortable talking about any part of the operation, now is the time to ask. See Jerry’s new speaker demo reel. If they didn’t give you a long-term goal, get one now.

Meeting 52
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Consultant Marketing Assessments

Jerry Fletcher

A few years ago when I was working in Denver the psychological group on the first floor asked our agency if we would be a beta group for an assessment they were developing. See Jerry’s new speaker demo reel. We accepted. They asked us to fill out a form with questions and to ask 5 “people who knew us well” to fill out the same form.

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

At this point we’d experimented enough to know there were a few critical factors to activate a meaningful flow of sales: a highly specialized local sales team who could demo the stove, and a targeted network of potential customers that our sales team could engage at peak interest.

Sales 28
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

One of Rochet’s first tasks was to create a leadership development program that equipped executives with the knowledge, mindset, and ways of working the company would need to grow in the digital age. “A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company,” Rochet says.

Media 46
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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

adults were at risk of developing type 2 diabetes in 2015. At the same time, some 1,000 nonprofits and community-based organizations were offering a drug-free solution to help avoid developing diabetes, but they weren’t sufficiently publicizing it or engaging users to sell the service. Consider that 86 million U.S.

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What Your Innovation Process Should Look Like

Harvard Business

When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. This quick and dirty development can become unwieldy, difficult to maintain, and incapable of scaling.