article thumbnail

Our Physical World Has Changed: Augmented Reality in Tourism

Tom Spencer

Augmented reality operates by transforming data and analytics into information and images which are overlaid on the real world. Flat screen devices that render two-dimensional data for use in a three-dimensional world can be used to increase a user’s access to information and analytics. AR in the Tourism Sector.

Tourism 88
article thumbnail

Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

According to IDC analysts, businesses were estimated to have spent $215 billion in 2021 on big data and business analytics solutions, a 10% increase over 2020. At the same time, data models for understanding customer intent and other insights are not infallible; even data-driven companies are a constant work in progress.

Data 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

If the aviation industry continues down the path of high CO 2 emissions, what will happen when new aerospace markets open: sub-orbital travel, supersonic flight, and space hotels? Sub-orbital travel, popularized in 2021 by Jeff Bezos, Richard Branson, and Elon Musk, is projected to become a $3.5 Billion industry by 2027.

Trends 88
article thumbnail

Understanding the Evolving Cuban Consumer

BCG

Restrictions on trade and travel are easing. Both Pope Francis and the Rolling Stones traveled to Cuba during the past year, highlighting the scope of global interest in the country. Economic data about the island’s economy is incomplete, and its retail and distribution networks are opaque.

Tourism 40
article thumbnail

Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity.

article thumbnail

Women Thrive as Independent Consultants

Comatch

To find out, COMATCH conducted a study analyzing 220,000 data points stemming from our everyday business activities and surveyed our consultant network. Do less work-related traveling. Yet, women more often than men wish to work remotely, aim to have more free time, and travel less for work. Air transport and tourism.

article thumbnail

Airbnb Is Facing an Existential Expansion Problem

Harvard Business

” But how many travelers can “live there” before Airbnb accepts that it has become a vehicle for mass tourism, and that its users are tourists, no more and no less? Like other parts of the tourist industry, Airbnb has become a double-edged sword. .” It’s not an unreasonable concern.

Tourism 28