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Thanks to digital innovators such as Amazon and Netflix—not to mention travel industry disruptors such as Uber and Air-bnb—consumers’ expectations are on the rise. In one recent survey, more than 85% of travel consumers said they value personalization. In another, more than 85% said personalization has affected their travel purchase decisions. See Travel Innovated: Who Will Own the Customer, BCG Focus, January 2016.) Article Wednesday, August 31, 2016. MORE
Airlines are using a wealth of new data sources in 2020. Strategy should now replace adrenaline as the fuel for decisions around data adoption and usage. Insights on Travel, Logistics & Transport Infrastructure MORE
It involved data analysis, teamwork, assignments, remote client-meetings, and traveling. During the MBA experience, meditation was one of those words that I constantly heard of, read about and wanted to practice but never actually did. I kept hearing about its benefits from the people practicing it, and it still kept being an item on my long want-to-try list. Whenever I would set the alarm for the next morning to start a 5-minute meditation session, I would fall asleep instead. MORE
Therefore, the AI system would need to be trained on a broad sample of patient data including from the region in which it is deployed. Giving medical providers access to the mountains of electronic health data that hospitals and medical centers have will open up many new opportunities for AI in healthcare. His free moments are spent traveling and enjoying sporting events with his wife and daughter. AI / Big Data Healthcare artificial intelligence healthcare MORE
Insights on Travel, Logistics & Transport InfrastructureCOVID-19 and commodity-related trends are likely to depress medium-term demand, but companies that can leverage deep market insights will have the opportunity to outperform in the postcrisis economy. MORE
In May, we asked how much the world could learn from China’s postpandemic travel recovery. Now, we explore where lessons from the latest data from China may be relevant for other countries. Insights on Travel, Logistics & Transport Infrastructure MORE
Even more so because firms are confronted by growing volumes of data, and the stakes implied in misinterpreting the value of that data have risen to new heights. Data is no longer the domain of tech companies or IT departments — it is fast becoming a centerpiece of corporate value creation more generally. Today most organizations are data-driven to one degree or another. Data IT Digital Article MORE
The travel and hospitality industries have been decimated, stock markets around the world have tanked, and governments struggle to combat this devil on so many fronts. Reading Time: 3 minutes. The coronavirus epidemic has rattled the planet. MORE
Without human beings to develop and apply new technology, to direct the analytics, and to implement the findings, nothing ever happens. Our Insights MORE
Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity. The key to building predictive models is knowing what you want to predict and collecting large and diverse data sets that may enable you to do so. MORE
” But how many travelers can “live there” before Airbnb accepts that it has become a vehicle for mass tourism, and that its users are tourists, no more and no less? ” But this is being economical with the truth: My independently collected data set shows that the 28% of hosts with more than one listing (who can be considered “commercial” hosts) account for two-thirds of the company’s business in Lisbon. HBR STAFF. MORE
We analyzed data from 15 European countries to better understand emerging travel industry technology and customer needs in the travel and logistics sectors. Insights on Travel, Transport & LogisticsWhat can companies in this space do to respond to shifts and sharpen their digitization strategies? MORE
The cloud – which refers to storing, managing, and processing data via a network of remote servers instead of locally on a server or personal computer – is quickly becoming a critical source for innovation. Here are five common reasons organizations are turning to cloud computing services: Cost: Reduces the capital expense of buying hardware and software and setting up on-site data centers. He’s also an avid traveller with passion for FinTech, marathon, and blogging. MORE
While many consumers are scrambling to purchase last-minute gifts, others are plotting and planning their holiday travel itinerary. But travelers aren''t the only ones preparing for the rush at the airport. Many travel businesses are now using Big Data, behavioral trends, and text analytics to adjust their operations accordingly. Customer Strategy Data Analytics Emerging Trends airlinecustomerservice customerexperience customerloyalty customerservice MORE
Alternately, a malicious insider steals data for personal or financial gain with intent to harm the employer. According to a study performed by Accenture and HFS Research , “2 out of 3 respondents reported experiencing data theft or corruption from within their organizations.” ” A study by the Ponemon Institute reveals that 62% percent of end users say they have access to company data they probably shouldn’t see. JakeOlimb/Getty Images. MORE
It made no sense for consultants traveling all the way from Japan to the United States to work with a company for just a half-day or a full day. Next week: Reacting to Noise in the Data “Disruption” has become another business buzzword that obviates the need for prudent, careful thought and consideration. If something is “disruptive,” then it must by definition be good. MORE
Many conversations about data and analytics (D&A) start by focusing on technology. The stakes are high, with International Data Corporation estimating that global business investments in D&A will surpass $200 billion a year by 2020. Putting Data to Work. For the 2016–2017 season, thousands of constraints needed to be taken into account related to travel, player fatigue, ticket revenue, arena availability, and three major television networks. MORE
Augmented reality operates by transforming data and analytics into information and images which are overlaid on the real world. Flat screen devices that render two-dimensional data for use in a three-dimensional world can be used to increase a user’s access to information and analytics. MORE
Using data science to predict how people in companies are changing may sound futuristic. As we wrote recently, change management remains one of the few areas largely untouched by the data-driven revolution. But while we may never convert change management into a “hard science,” some firms are already benefiting from the potential that these data-driven techniques offer. What this gives us is hard data on how processes fail in the organization. MORE
Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. No single party controls the data or the information. See More Videos > See More Videos > All loyalty programs are vulnerable to a blockchain revolution, but the travel industry is perhaps the most at risk. In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections. MORE
The healthcare industry generates a large amount of data. The retention of this data is driven by the need to meet intricate compliance and regulatory requirements. 1 Electronic health record (EHR) data is at times so massive that it can be difficult to manage with the usual data management tools that hospitals and physicians currently use. healthcare system held over 150 exabytes of data back in 2012, and will soon reach a yottabyte (10 24 gigabytes). MORE
Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. A voice-enabled travel era. MORE
Travel Association to more clearly understand the relationship between well-being and taking time off from work. Travel Association and Project: Time Off, presents a high-definition picture of how overwork affects our success rates and well-being. A 24-month moving average was used to eliminate short-term fluctuations in the data.) But the data does not support that. And that is exactly what the data bears out. MORE
Millions of global travelers are anxiously awaiting the answer to this question. Aside from another terrorist group disrupting world-wide travel operations at a cost of hundreds of billions of dollars , the other big winners from an increased ban could be foreign intelligence services. million people, earning an average salary of $152,868, traveled to Europe on business in 2015. Much of this theft occurs while American business travelers are operating overseas. MORE
As if the stresses and headaches of business travel weren’t enough, there’s one more thing to worry about while traveling in unfamiliar places: the security of your email. Instead, infiltrating a corporate network and siphoning off sensitive data is about meticulously gathering information over an extended period, and then using that information to launch a precision strike targeted at one or two employees. Establish executive travel email protocol. MORE
Everyone combines business travel and vacation. Managing yourself Video MORE
Industries such as travel, automotive, health and financial services, all of which are deeply tied to the insurance industry, have undergone significant disruptions of their own. AI serves two distinct purposes in the insurance landscape – data analytics and automation. When such disasters arise, AI offers access to relevant data that can help insurers process claims faster and get customers the help they need in the moment they need it. MORE
Big data holds out big promises for marketing. To address these questions, marketers have trained their big-data telescopes at a single point: predicting each customer’s next transaction. In many industries, including travel, insurance, telecoms, music, and even automobiles, we are rapidly closing in on equalization of predictive capabilities across competitors, so there is little lasting competitive advantage to be gained from predicting the next purchase. MORE
The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively. Plus, changing regulations mean it’s more important than ever for marketers to understand what data they have access to and how to properly leverage it. MORE
When thinking about practical applications for artificial intelligence in your business, it’s easy to assume that you need vast amounts of data to get started. AI is fueled by data, and so it only makes sense that the more data you have, the smarter your AI gets, right? When it comes to extracting intelligence by applying AI to data, context matters. By linking this technology with a relatively small and finite data set of U.S. Tame data chaos. MORE
In the past week, I have booked a flight using a travel voucher, questioned a charge on my credit card bill, and bought an electric toothbrush. Instead, with a little online research, I was able to identify which blackout dates applied to my travel voucher, clear the charge on my credit card bill, and learn the best settings for my toothbrush. Customer Engagement Customer Strategy Data Analytics customerservice digitaldata forrestersconsumertechnographics®data MORE
The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. We know from previous research that women react more strongly to unforeseen events and are more stressed than men when traveling for work. But what about when planning travel? We isolated data on how far in advance of flight women and men book their travel. HBR STAFF. MORE
In corporate travel, extending a business trip for personal purposes is known as “bleisure,” an awkward term that’s only saving grace is that it’s less awful than the alternative, “bizcation.” ” Bleisure travel has received considerable attention lately, with some traveler surveys suggesting that as many as 6 out of 10 people have tacked on personal time to a business trip. Companies should also take bleisure travel into account. MORE
Expense accounts are no longer a major item for corporations as travel and entertainment have pretty much been eliminated. Quoted Your views, based on solid data and good thinking become touchpoints in your area of expertise etched into prospects minds. Not everyone is a customer. MORE
Drowning in Useless Data. The NSA is currently drowning in data. Because of my frequent international travel which is undoubtedly logged, this email will make it past another filter. Having a good time sorting through useless data, day after day, after day, and wasting taxpayer money in the process? Is there anything the NSA is not monitoring? That''s the question of the day as I note the Financial Times article NSA monitored 60m phone calls in Spain, say media. MORE
This should be contrasted with “machine learning”, where computers can learn from the data allowing them to find patterns that a human expert may have missed. The most recent way of getting computers to learn from the data is known as “deep learning”, a form of machine learning in which patterns in the data are recognized in multiple distinct layers with different levels of abstraction. AI / Big Data Healthcare artificial intelligence healthcare MORE
Wait, isnt that the same data from the previous slide, just illustrated even more poorly? skip to main | skip to sidebar. Monday, June 17, 2013. The Most Disappointing Aspect of the NSAs PRISM Leak? That Crappy PowerPoint. So the NSA has spent millions to build a secret network to spy on users of the biggest Internet portals. MORE
I went with the pizza, but my lack of choices was annoying — so much so that, when I got home, I started looking into the data on health and travel for work. According to the Global Business Travel Association and American Express , Americans took more than 500 million domestic business trips in 2016. To investigate the link between business travel and chronic disease conditions, my colleagues and I turned to de-identified electronic medical record data from EHE, Inc., MORE
” digital iconoclast Jaron Lanier, who was named one of the 100 most influential people in the world by Time magazine and is now a Microsoft employee, once pointed out that people should own their online data profile and be compensated if they choose to share some of it. Now the rise of digital technologies has added a third construct: data equity. But as Lanier rightfully questioned — who ultimately owns this data? Data as equity. Data as currency. MORE
McKinsey
MAY 30, 2020
To recover, the industry will need better data on where and when demand is likely to rebound. Insights on Travel, Transport & LogisticsThe scale of the current crisis in airlines is unprecedented.
McKinsey
JULY 12, 2018
We analyzed data from 15 European countries to better understand emerging travel industry technology and customer needs in the travel and logistics sectors. Insights on Travel, Transport & LogisticsWhat can companies in this space do to respond to shifts and sharpen their digitization strategies?
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McKinsey
OCTOBER 15, 2020
In May, we asked how much the world could learn from China’s postpandemic travel recovery. Now, we explore where lessons from the latest data from China may be relevant for other countries. Insights on Travel, Logistics & Transport Infrastructure
McKinsey
NOVEMBER 17, 2020
Airlines are using a wealth of new data sources in 2020. Strategy should now replace adrenaline as the fuel for decisions around data adoption and usage. Insights on Travel, Logistics & Transport Infrastructure
McKinsey
NOVEMBER 16, 2020
Insights on Travel, Logistics & Transport InfrastructureCOVID-19 and commodity-related trends are likely to depress medium-term demand, but companies that can leverage deep market insights will have the opportunity to outperform in the postcrisis economy.
1 to 1
DECEMBER 17, 2013
While many consumers are scrambling to purchase last-minute gifts, others are plotting and planning their holiday travel itinerary. But travelers aren''t the only ones preparing for the rush at the airport. Many travel businesses are now using Big Data, behavioral trends, and text analytics to adjust their operations accordingly. Customer Strategy Data Analytics Emerging Trends airlinecustomerservice customerexperience customerloyalty customerservice
Harvard Business
AUGUST 7, 2018
Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. A voice-enabled travel era.
Harvard Business
MAY 31, 2018
I went with the pizza, but my lack of choices was annoying — so much so that, when I got home, I started looking into the data on health and travel for work. According to the Global Business Travel Association and American Express , Americans took more than 500 million domestic business trips in 2016. To investigate the link between business travel and chronic disease conditions, my colleagues and I turned to de-identified electronic medical record data from EHE, Inc.,
Think Customers
MAY 21, 2015
In the past week, I have booked a flight using a travel voucher, questioned a charge on my credit card bill, and bought an electric toothbrush. Instead, with a little online research, I was able to identify which blackout dates applied to my travel voucher, clear the charge on my credit card bill, and learn the best settings for my toothbrush. Customer Engagement Customer Strategy Data Analytics customerservice digitaldata forrestersconsumertechnographics®data
Tom Spencer
JULY 28, 2018
The healthcare industry generates a large amount of data. The retention of this data is driven by the need to meet intricate compliance and regulatory requirements. 1 Electronic health record (EHR) data is at times so massive that it can be difficult to manage with the usual data management tools that hospitals and physicians currently use. healthcare system held over 150 exabytes of data back in 2012, and will soon reach a yottabyte (10 24 gigabytes).
McKinsey
OCTOBER 25, 2018
Even without perfect data, T&L companies can generate sales growth through analytics-based insights. Here’s how it’s done. Marketing & Sales Insights
Harvard Business
SEPTEMBER 29, 2016
As if the stresses and headaches of business travel weren’t enough, there’s one more thing to worry about while traveling in unfamiliar places: the security of your email. Instead, infiltrating a corporate network and siphoning off sensitive data is about meticulously gathering information over an extended period, and then using that information to launch a precision strike targeted at one or two employees. Establish executive travel email protocol.
Harvard Business
APRIL 13, 2016
The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. We know from previous research that women react more strongly to unforeseen events and are more stressed than men when traveling for work. But what about when planning travel? We isolated data on how far in advance of flight women and men book their travel. HBR STAFF.
Harvard Business
NOVEMBER 16, 2016
Everyone combines business travel and vacation. Managing yourself Video
Harvard Business
JUNE 12, 2018
The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively. Plus, changing regulations mean it’s more important than ever for marketers to understand what data they have access to and how to properly leverage it.
Harvard Business
SEPTEMBER 16, 2016
Even more so because firms are confronted by growing volumes of data, and the stakes implied in misinterpreting the value of that data have risen to new heights. Data is no longer the domain of tech companies or IT departments — it is fast becoming a centerpiece of corporate value creation more generally. Today most organizations are data-driven to one degree or another. Data IT Digital Article
Harvard Business
JULY 19, 2017
When thinking about practical applications for artificial intelligence in your business, it’s easy to assume that you need vast amounts of data to get started. AI is fueled by data, and so it only makes sense that the more data you have, the smarter your AI gets, right? When it comes to extracting intelligence by applying AI to data, context matters. By linking this technology with a relatively small and finite data set of U.S. Tame data chaos.
Harvard Business
NOVEMBER 14, 2017
” digital iconoclast Jaron Lanier, who was named one of the 100 most influential people in the world by Time magazine and is now a Microsoft employee, once pointed out that people should own their online data profile and be compensated if they choose to share some of it. Now the rise of digital technologies has added a third construct: data equity. But as Lanier rightfully questioned — who ultimately owns this data? Data as equity. Data as currency.
Harvard Business
JULY 13, 2016
Travel Association to more clearly understand the relationship between well-being and taking time off from work. Travel Association and Project: Time Off, presents a high-definition picture of how overwork affects our success rates and well-being. A 24-month moving average was used to eliminate short-term fluctuations in the data.) But the data does not support that. And that is exactly what the data bears out.
Harvard Business
JUNE 23, 2017
Many conversations about data and analytics (D&A) start by focusing on technology. The stakes are high, with International Data Corporation estimating that global business investments in D&A will surpass $200 billion a year by 2020. Putting Data to Work. For the 2016–2017 season, thousands of constraints needed to be taken into account related to travel, player fatigue, ticket revenue, arena availability, and three major television networks.
Harvard Business
AUGUST 28, 2017
Using data science to predict how people in companies are changing may sound futuristic. As we wrote recently, change management remains one of the few areas largely untouched by the data-driven revolution. But while we may never convert change management into a “hard science,” some firms are already benefiting from the potential that these data-driven techniques offer. What this gives us is hard data on how processes fail in the organization.
MishTalk
OCTOBER 28, 2013
Drowning in Useless Data. The NSA is currently drowning in data. Because of my frequent international travel which is undoubtedly logged, this email will make it past another filter. Having a good time sorting through useless data, day after day, after day, and wasting taxpayer money in the process? Is there anything the NSA is not monitoring? That''s the question of the day as I note the Financial Times article NSA monitored 60m phone calls in Spain, say media.
Harvard Business
AUGUST 16, 2016
Big data holds out big promises for marketing. To address these questions, marketers have trained their big-data telescopes at a single point: predicting each customer’s next transaction. In many industries, including travel, insurance, telecoms, music, and even automobiles, we are rapidly closing in on equalization of predictive capabilities across competitors, so there is little lasting competitive advantage to be gained from predicting the next purchase.
Tom Spencer
DECEMBER 1, 2018
The cloud – which refers to storing, managing, and processing data via a network of remote servers instead of locally on a server or personal computer – is quickly becoming a critical source for innovation. Here are five common reasons organizations are turning to cloud computing services: Cost: Reduces the capital expense of buying hardware and software and setting up on-site data centers. He’s also an avid traveller with passion for FinTech, marathon, and blogging.
Harvard Business
SEPTEMBER 16, 2016
In corporate travel, extending a business trip for personal purposes is known as “bleisure,” an awkward term that’s only saving grace is that it’s less awful than the alternative, “bizcation.” ” Bleisure travel has received considerable attention lately, with some traveler surveys suggesting that as many as 6 out of 10 people have tacked on personal time to a business trip. Companies should also take bleisure travel into account.
Harvard Business
OCTOBER 23, 2017
Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity. The key to building predictive models is knowing what you want to predict and collecting large and diverse data sets that may enable you to do so.
Harvard Business
DECEMBER 8, 2017
Alternately, a malicious insider steals data for personal or financial gain with intent to harm the employer. According to a study performed by Accenture and HFS Research , “2 out of 3 respondents reported experiencing data theft or corruption from within their organizations.” ” A study by the Ponemon Institute reveals that 62% percent of end users say they have access to company data they probably shouldn’t see. JakeOlimb/Getty Images.
Harvard Business
MARCH 14, 2017
Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. No single party controls the data or the information. See More Videos > See More Videos > All loyalty programs are vulnerable to a blockchain revolution, but the travel industry is perhaps the most at risk. In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections.
Tom Spencer
OCTOBER 6, 2018
Industries such as travel, automotive, health and financial services, all of which are deeply tied to the insurance industry, have undergone significant disruptions of their own. AI serves two distinct purposes in the insurance landscape – data analytics and automation. When such disasters arise, AI offers access to relevant data that can help insurers process claims faster and get customers the help they need in the moment they need it.
Tom Spencer
OCTOBER 6, 2018
This should be contrasted with “machine learning”, where computers can learn from the data allowing them to find patterns that a human expert may have missed. The most recent way of getting computers to learn from the data is known as “deep learning”, a form of machine learning in which patterns in the data are recognized in multiple distinct layers with different levels of abstraction. AI / Big Data Healthcare artificial intelligence healthcare
Tom Spencer
OCTOBER 20, 2018
Therefore, the AI system would need to be trained on a broad sample of patient data including from the region in which it is deployed. Giving medical providers access to the mountains of electronic health data that hospitals and medical centers have will open up many new opportunities for AI in healthcare. His free moments are spent traveling and enjoying sporting events with his wife and daughter. AI / Big Data Healthcare artificial intelligence healthcare
Harvard Business
MAY 25, 2017
Millions of global travelers are anxiously awaiting the answer to this question. Aside from another terrorist group disrupting world-wide travel operations at a cost of hundreds of billions of dollars , the other big winners from an increased ban could be foreign intelligence services. million people, earning an average salary of $152,868, traveled to Europe on business in 2015. Much of this theft occurs while American business travelers are operating overseas.
Harvard Business
JULY 11, 2016
” But how many travelers can “live there” before Airbnb accepts that it has become a vehicle for mass tourism, and that its users are tourists, no more and no less? ” But this is being economical with the truth: My independently collected data set shows that the 28% of hosts with more than one listing (who can be considered “commercial” hosts) account for two-thirds of the company’s business in Lisbon. HBR STAFF.
BCG
AUGUST 31, 2016
Thanks to digital innovators such as Amazon and Netflix—not to mention travel industry disruptors such as Uber and Air-bnb—consumers’ expectations are on the rise. In one recent survey, more than 85% of travel consumers said they value personalization. In another, more than 85% said personalization has affected their travel purchase decisions. See Travel Innovated: Who Will Own the Customer, BCG Focus, January 2016.) Article Wednesday, August 31, 2016.
Tom Spencer
OCTOBER 3, 2020
Augmented reality operates by transforming data and analytics into information and images which are overlaid on the real world. Flat screen devices that render two-dimensional data for use in a three-dimensional world can be used to increase a user’s access to information and analytics.
Jerry Fletcher
DECEMBER 12, 2020
Expense accounts are no longer a major item for corporations as travel and entertainment have pretty much been eliminated. Quoted Your views, based on solid data and good thinking become touchpoints in your area of expertise etched into prospects minds. Not everyone is a customer.
Markovitz Consulting
JANUARY 28, 2019
It made no sense for consultants traveling all the way from Japan to the United States to work with a company for just a half-day or a full day. Next week: Reacting to Noise in the Data “Disruption” has become another business buzzword that obviates the need for prudent, careful thought and consideration. If something is “disruptive,” then it must by definition be good.
Tom Spencer
SEPTEMBER 19, 2020
The travel and hospitality industries have been decimated, stock markets around the world have tanked, and governments struggle to combat this devil on so many fronts. Reading Time: 3 minutes. The coronavirus epidemic has rattled the planet.
The Crazy Lives of Consultants
JUNE 17, 2013
Wait, isnt that the same data from the previous slide, just illustrated even more poorly? skip to main | skip to sidebar. Monday, June 17, 2013. The Most Disappointing Aspect of the NSAs PRISM Leak? That Crappy PowerPoint. So the NSA has spent millions to build a secret network to spy on users of the biggest Internet portals.
Tom Spencer
DECEMBER 19, 2020
It involved data analysis, teamwork, assignments, remote client-meetings, and traveling. During the MBA experience, meditation was one of those words that I constantly heard of, read about and wanted to practice but never actually did. I kept hearing about its benefits from the people practicing it, and it still kept being an item on my long want-to-try list. Whenever I would set the alarm for the next morning to start a 5-minute meditation session, I would fall asleep instead.
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