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Productivity week: Bonus

Seth Godin Blog

In an economy built on skill, knowledge, and attitude, the single most powerful way to improve your productivity is to learn something. In 45 minutes or so, you’ll have a deeper understanding of the dynamics of cultural change. The Marketing course is the most complete of all my Udemy courses.

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager.

Marketing 193
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Everybody is a marketer

Seth Godin Blog

That's because selfish marketers are pretty scummy. You're trying to make change happen, to influence the culture and help people find something that they'll be glad they discovered. What's the most powerful story to tell to the outside world, to get a business to stock your product or a person to fall in love with your art?

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Do you have a marketing problem?

Seth Godin Blog

But what are the symptoms that you have a marketing problem? There’s a change you seek to make in the culture, but it’s not happening. The service or product you make isn’t resonating with those you seek to serve. If you have a marketing problem, how much time are you spending working on a marketing solution?

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Know When To Cut Your Losses

Martinka Consulting

Interestingly, last Thursday I attended a seminar on culture and one of the things the speaker said was that you can’t change your (bad) culture if you keep the same people. I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Take action.

Hotels 40
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When It’s Time To Cut Your Losses

Martinka Consulting

Interestingly, last Thursday I attended a seminar on culture and one of the things the speaker said was that you can’t change your (bad) culture if you keep the same people. Don’t worry if they’re extremely talented, have solid customer relationships, have a wealth of product knowledge or anything else.

Hotels 40
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for?