Culture Film Leadership Marketing 
Prudent Pedal
OCTOBER 8, 2019
I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve replaced underperforming technologies that were actually hindered by cultural issues.
Management Consulted
MAY 25, 2014
GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. The late 1990s afforded Gallup another major breakthrough in research methods.
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CaseInterview.com
DECEMBER 10, 2018
The show is filmed before a live audience consisting of students at a well-known film school. If you’re a marketer and you did a great marketing campaign, you think you did a great job. As an aside, I also made the wise choice to work for companies with company cultures that valued these behaviors.
Harvard Business
JULY 13, 2016
In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. Back then, many on Wall Street worried that cultural and creative differences would damage the integration.
Harvard Business
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Each state poses a different leadership challenge. And yet it is possible.
Harvard Business
JULY 6, 2016
The past year brought a rich array of films depicting connections between a wise, older mentor and a younger person in need of sage guidance, in ways that often defied gauzy stereotypes, from art-house movies like Lily Tomlin’s Grandma to blockbusters like Star Wars: The Force Awakens.
Henman Performance Executive
MAY 25, 2012
The incredible success of the first movie, which received seven Oscars and earned nearly $800 million worldwide, began with brilliant marketing of a groundbreaking thought: Let’s create a revolutionary movie-watching experience, complete with never-before-seen special effects. This is the stuff of progeny greatness. WordPress Admin.'
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