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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 62
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Top Power Skills Every Organizational Consultant Needs

Consulting Matters

What are the top power skills that every organizational consultant ought to have? Today, I want to connect more specifically with those building an organizational consulting or coaching practice not just because of the money but because they want to make a difference. A good org consultant knows organizational anatomy.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

Most of these consultants and coaches love what they do. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. Clients don't understand, nor do they care about your methodology.

How To 401
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Scott Oldford on Email Marketing for Consultants [VIDEO]

Tsavo Neal

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Here is the video response he sent me, with a summary of his answers below: Summary.

Video 60
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Have you switched up your career from leadership to consulting and coaching? Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. Leading with a sales pitch.

B2C 156
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3 Reasons Consulting Proposals Fail

Consulting Success

The first reason is that you’re not having a deep and meaningful consulting sales conversation. The second thing … the second reason I should say, as to why consulting proposals do not get accepted, so three reasons why they don’t get accepted, is because they can’t justify your fees.

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5 Steps to Strategically Positioning Your Consulting

Consulting Matters

Are you tired of the endless chase for small-paying consulting gigs? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite? It's a consequence of an intentional positioning strategy, which I will explain to you in this video.