The Deep Flaw in MBB Strategic Planning
CaseInterview.com
DECEMBER 4, 2019
In the case of the supposed Motorola engagement, which I believe took place in the 1970s, there was so little data available that there was not much to analyze. While there were some clever ways to forecast technology adoption, none of the data or methodologies were 100% accurate or reliable. ( They’d say, "I don’t know." "How
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