Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey.

Survey 41

Survey Tools Industry Automotive 41

Harvard Business

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area.

Company 28

Company Sales Retail Engineering 28

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Lead-generating website.

Consulting 68

Consulting Advertising Case Interview Conference 68

Kates Kesler

JUNE 11, 2014

He installed heavy-weight market leaders in key growth markets (much as GE has done) to bring management attention to market development, commercial capability, and relationships with government entities. The strategy worked until growth slowed in both developed and developing markets. 2: Shed the Layers (vertical health).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

DECEMBER 20, 2018

Broadcast this message loud and clear from the CEO and sales leadership. As sales cycles develop, they should have a shared understanding of what constitutes a qualified lead, as well your ideal customer profile — both in terms of the company and level of buyer. This helps filter out business you shouldn’t pursue.

Sales 44

Sales Metrics How To Tools 44

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. Thought-leadership and demonstrating expertise are how you build trust and attract new clients.

B2B 60

B2B Marketing Consulting Advertising 60