Case Study: A Founder Steps Back from Her Start-Up
Harvard Business
JUNE 26, 2018
The business was her third baby: She’d launched it when the pups were a year old simply because she couldn’t find any high-quality shampoos for them on the market. Existing products had touted their cleaning power, but their ingredient lists were long and full of nasty-sounding chemicals that irritated the dogs’ skin.
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