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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. By proprietary methodologies.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

The event will allow project managers to earn PDUs, learn from expert speakers during the educational sessions, acquire new skills, master new technologies and methodologies, and network with peers. The program of the symposium includes case studies, lessons learned, academic research, actionable tips, and more.

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A.T. Kearney Interview & Culture

Management Consulted

KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.

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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. In classic case study analysis, you’d ask them, "What are the market segments?"

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How to Make a Great First Impression

Harvard Business

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. That advice is easier preached than executed, of course, so Clark suggests, “using the methodology of power posing [before the meeting] to tamp down your cortisol levels.”

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