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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. To address this problem, this retailer planned to tag products at the item level. This would allow it to uniquely identify every product, even distinguishing fashion items by size and color, as well as proving information on its location.

Tools 28
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What the Best Transformational Leaders Do

Harvard Business

How successful has the company been at creating new products, services, and business models? How have the firm’s growth, profits, and stock performance compared to a relevant benchmark (NASDAQ for a tech company, for example, or DAX Index for a German firm) during the transformation period? Core r epositioning.

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Labour Retention: How you can create ‘Sticky’ Talent

Confessions of a Consultant

Management consulting can be likened to a ‘fashion business’, in the sense that new ideas fall in and out of vogue all the time. Discussing salary surveys and benchmarking, particularly regarding key competitors (or referring to former staff and how great their ‘new job’ is). Keep focused on your best people.

Talent 40
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The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. And what are the benchmarks of success?