Consulting Matters

SEPTEMBER 7, 2021

Have you switched up your career from leadership to consulting and coaching? During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Do you wish you had a ready response to the "What do you?"

B2C 156

B2C Methodologies How To B2B 156

Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Ideas may include marketing initiatives, personal networking, social media, thought leadership, new offerings, and more. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 76

B2B B2C Trends Agile 76

Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Ideas may include marketing initiatives, personal networking, social media, thought leadership, new offerings, and more. If that is the case, carefully study the data you have with regard to the buying trends of your target customer set.

B2B 52

B2B B2C Trends Agile 52

Harvard Business

DECEMBER 13, 2017

Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc. They also have more influence and authority over company resources.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

AUGUST 4, 2017

“One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. She came back as a director of media strategy and content. Upon returning, Amy first needed to adjust her understanding of Bateman.

Company 46

Company Case Study Case Studies B2C 46

Tsavo Neal

MAY 29, 2020

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). Your “referral well” will last 2–3 years — then it runs dry.

B2B 15

B2B Intellectual Property B2C Video 15