Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Third, be flexible and agile to respond to customer needs. Ideas may include marketing initiatives, personal networking, social media, thought leadership, new offerings, and more. Fifth, seek ways to improve internal efficiencies.

B2B 76

B2B B2C Trends Agile 76

Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Third, be flexible and agile to respond to customer needs. Ideas may include marketing initiatives, personal networking, social media, thought leadership, new offerings, and more. Fifth, seek ways to improve internal efficiencies.

B2B 52

B2B B2C Trends Agile 52

Harvard Business

DECEMBER 13, 2017

Contemporary organizations may do this process in a more agile and collaborative way, but the expectation is that PMs know best about what customers need and engineering is there to serve. Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic).

Productivity 28

Productivity Management Engineering Case Interview 28