Comatch

APRIL 3, 2023

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. In the past, sales representatives played a central role in providing information and building relationships with buyers. LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52

Media B2B Development Sales 52

1 to 1

DECEMBER 1, 2015

Every day there's more information available to marketers about consumers, including their transaction histories, social media comments, mobile and website behaviors, etc. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. 1to1Media.com/weblog.

B2B 20

B2B Sales Media Data 20

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 36

Marketing Agile Fashion Sales 36

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 28

Sales Software Tools Data 28

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. No one has unlimited marketing resources today.

Marketing 32

Marketing Strategy Strategy Strategy& 32

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 29

B2B Education Media B2C 29

1 to 1

AUGUST 4, 2020

Pete Hayes, CMO and principal at the consulting firm Chief Outsiders , shared insights from a recent survey his company conducted with more than 170 chief executives from mid-market companies across retail, technology, construction, healthcare and others on where they expect their businesses to be 6 months from now.

Survey 26

Survey B2B Healthcare Data 26

Harvard Business

APRIL 20, 2017

unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. In the process, the firm is gaining valuable access to millions of new consumers and securing market share. Many companies are assessing their exposure to specific policy decisions (e.g., if the U.S.

Government 29

Government Efficiency Policies Operations 29

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204