Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”). Insight Center.

B2B 28

B2B Chemicals Engineering Data 28

Harvard Business

NOVEMBER 23, 2018

They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. billion vs. $1.2 Automate account management.

Sales 38

Sales B2B Tools Software 38

Harvard Business

AUGUST 10, 2018

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

DECEMBER 17, 2018

Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value. Our hunt for answers started by using our own Workplace Analytics product to aggregate de-identified calendar and email metadata for thousands of enterprise salespeople.

Sales 28

Sales Data Enterprise Analysis 28

Harvard Business

APRIL 19, 2018

” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. ” As a result, good case content, like good follow-up, often has a specific and relevant vertical focus.

Marketing 40

Marketing Case Study Case Studies Sales 40

Epicflow

JANUARY 12, 2024

The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.

Industry 52

Industry Automotive Pharmaceuticals Management 52