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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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The Ultimate Question 2.0 Book Review

Management Consulted

The Net Promoter Score is a customer loyalty metric originally formulated by Fred Reichheld, Bain & Company, and Satmetrix in 2003. Because customers are key to bringing about this change, customer satisfaction metrics helps to see the true story. WHY READ IT? Why is this important to know? OVERALL SUMMARY & CONCLUSION.

Bain 100
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Show report: CX and EX inextricably linked, with empathy as the glue

1 to 1

Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause. airline in 2022 by the Wall Street Journal , which scores airlines on seven operations and customer metrics. “We Transportation is what we do,” he added.

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Uber Shows How Not to Apply Behavioral Economics

Harvard Business

As Noam Scheiber writes in the Times article, “Employing hundreds of social scientists and data scientists, Uber has experimented with video game techniques, graphics and noncash rewards of little value that can prod drivers into working longer and harder — and sometimes at hours and locations that are less lucrative for them.”

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

Metric obsession. A famous example is YouTube, which began as a video dating site back in 2005. The site failed to gain traction so the founders, leveraging what they learned while building the original platform, launched another version of the website focusing on sharing videos online, with significantly more success.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Jon Jantsch, Duct Tape Marketing. ? ?.

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Competing in the Huge Digital Economies of China and India

Harvard Business

In India, 90% of the country’s registered publications do not have a website because of language barriers and 95% of video consumption is in local languages. Currently, China is ahead on the major economic metrics: to add as much to its GDP as China will in 2018, India would need to grow by 40%.