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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.

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3 Ways to Get More Value from Automation - SPONSOR CONTENT FROM PWC’s Strategy&

Harvard Business

Take the subscriber-first strategy of The New York Times. One airline paired its automation efforts with its customer service training so that agents could spend more time looking fliers in the eye and talking to them, and less time staring at a screen and typing. Shift 3: See people as multipliers of value.

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Recognizing the Role of Emotional Labor in the On-Demand Economy

Harvard Business

In the 1980s, sociologist Arlie Russell Hochschild coined the term emotional labor to refer to the ways flight attendants were trained to present a calm, friendly, and professional demeanor to customers — even if the flyers they were attending to were frightened, angry, or abusive.

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What Retail Can Teach Health Care About Digital Strategy

Harvard Business

Like banks, airlines, and retailers, health care providers will need to offer an easy, digital front-end experience to their customers. These are all very different strategic needs requiring different implementation approaches and performance metrics. Insight Center. Health Care’s New Frontier. Sponsored by Optum.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today. Examples: 3 Proven Innovation Strategy Examples. Another strategy is to bundle up your blog posts, organize them, and create your eBook from the bundle.

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Competing in the Huge Digital Economies of China and India

Harvard Business

Every Chinese citizen’s “social credit score”, drawing upon public and private data sources can determine what services – from no-deposit apartment rentals to booking airline tickets to dating to government services — are accessible to the citizen. They also help the government with necessary data and algorithms.