Remove Airlines Remove Metrics Remove Productivity Remove Travel
article thumbnail

To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

article thumbnail

Show report: CX and EX inextricably linked, with empathy as the glue

1 to 1

Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause. The event, held live after a three-year hiatus, is so named because it focuses on the four pillars of experience management: customer, employee, brand, and product experience.

Report 26
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

Make sure to use the right metrics when measuring success and identifying areas for growth. Repeat usage or transactions completed may be more meaningful metrics than time spent for a productivity app like Dropbox or a travel app like Alaska Airlines. Insight Center. Crossing the Digital Divide. Think about Airbnb.

article thumbnail

6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

It was a national distributor of milk and other dairy products and in it, farmers occupied two roles. Once it adopted the six-step method, these outcomes were identified as “reducing employee turnover and increasing productivity and innovation.” The same group of stakeholders can occupy more than one role.

article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business

And this is not just the superconsumers outside your organization who are passionate about your products and services. And they’re sure to have great ideas about how to improve your products and business. “My guess is that one hundred percent of United’s employees are superconsumers of travel,” he said.

Energy 28
article thumbnail

Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. (A Digital share.

Metrics 28
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Selling productized consulting. What’s great about speaking at a web conference is that you don’t have to travel — and neither does your audience. As a consultant, your product is your advice. He said he did a quick Internet search for ‘ag equipment product design’ and we were in the top few results.