Remove Airlines Remove Culture Remove Efficiency Remove Productivity
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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. A piece of machinery to meet a product need? The result, or outcome, is that farmers can manage their operations more efficiently and increase crop yields. Product performance data helps inform future improvements. What are you really looking for?

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The Right Kind of Conflict Leads to Better Products

Harvard Business

When partners in an alliance come into conflict, it can be just what is needed to produce a technically and commercially successful product. ” Members from each partner organization rate the alliance in areas related to strategic fit, operational fit, and cultural fit. The results were fascinating.

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The Barriers to Recruiting and Employing Digital Talent

Harvard Business

But it’s particularly difficult for large, traditional firms , especially those which operate in consolidated, non-growth industries (think pulp and paper, steel, airlines) and which are often located away from the metropolitan areas where data scientists live. There were no processes in place to share the learning.

Talent 33
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Deconstructing generosity

Seth Godin Blog

Danny Meyer has revolutionized restaurant culture around the world (starting with Union Square Cafe and then with many other eating places) by placing an emphasis on generosity. It’s entirely possible to create buildings or signs or products that are brutally efficient, where no effort is put into grace or style or beauty.

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How Winning Organizations Last 100 Years

Harvard Business

Most businesses focus on serving customers, owning resources, being efficient and growing — but the Centennials don’t. Currently, our alumni include the Head of Design at every car manufacturer in the world, apart from BMW, 8 of Apple’s 18 product designers and at least one designer in every Paris fashion house.”

Study 44
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How to Evaluate Your Marketing Team

Prudent Pedal

My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. If you are a Productivity School firm, use the Productivity School questions. Think Ritz Carlton, Southwest Airlines, or London’s Underground subway.

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Why Your Company Culture Should Match Your Brand

Harvard Business

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. It doesn’t matter if your company culture is friendly or competitive, nurturing or analytical.

Culture 28