Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Report 98

Report Data Strategy Strategy 98

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 36

Marketing Agile Fashion Sales 36

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. As an example, the CEO had been discussing the importance of driving more agile decision making.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. I like to look at variables in 4 columns: Outcomes (what you are trying to achieve, as in sales). The difficulty here is that this doesn’t happen overnight.

Company 28

Company Sales Retail Engineering 28

Kates Kesler

JUNE 11, 2014

As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013. Senior leadership has begun a journey to reset decision authority – notably in the opposite direction from Philips. Country P&Ls would be replaced with simpler, sales-oriented measures. 4: Build Capabilities for the Future.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82