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Product Roadmap Explained

Tom Spencer

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments.

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Lead to the future: leadership imperatives for success

Brimstone Consulting

To take advantage of this opportunity place focus on building agility, aligning the organization, operating as a team of teams, and developing your people. Build Agility. While it is easy to say these pivots were a result of agility, it is important to differentiate between “brilliant improvisation” and a repeatable capability.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. Plug-and-play e-commerce technology, search engine optimization, and other distribution solutions are making it ever easier for products to directly reach consumers.

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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. But marketing, like other corporate functions, has become more complex and rigorous.

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Embracing Digital Change Requires a Clear Strategic Focus - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. While some banks and insurers were known for their service or products, most have long focused on operating as efficiently as possible. Developing an ecosystem of partners.

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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. This outsized, rugged, status-symbol of a GM product failed to see the writing on the wall. They were not agile enough. The company failed on multiple fronts. Autopsy #2 – Hummer.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Make room for new technologies.

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