Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. Related Video. Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly.

Marketing 31

Marketing Advertising Media Video 31

Harvard Business

OCTOBER 5, 2016

Today’s marketer needs to go well beyond reporting and metrics, and be more proficient in a full range of analytical skills –including knowledge of data management principles and analytical strategies, and an understanding of the role of data quality, the importance of data governance, and the value of data in marketing disciplines.

Marketing 31

Marketing Data Advertising Media 31

Harvard Business

JULY 25, 2016

Some articles indicate that stories are an effective marketing and advertising tool. If you are driving sales online, measure digital KPIs with click-throughs from social platforms to the purchase. Measuring in-store sales is harder but can be done with offer codes, surveys, or scanner data. But what story will you tell?

Media 28

Media Strategy Strategy Strategy& 28

Harvard Business

AUGUST 29, 2016

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Of course, it’s necessary to provide customers with what they say is important.

Retail 39

Retail Apparel Financial ROI 39

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Online Advertising. Creating a video course. Video presentations. Online Advertising. LinkedIn advertising. Jon Jantsch, Duct Tape Marketing. ? ?. Speaking Engagements. Outbound Phone Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JULY 14, 2016

Since then, WeChat has been constantly launching new services, from mobile payments to booking doctor appointments, from police reporting to taxi hailing, from video conferencing to mobile banking services. Recruit Holdings from Japan is a publishing and classified advertisement company, founded in 1963.

Productivity 28

Productivity Company Recruiting Recruitment 28

1 to 1

MAY 3, 2013

Sales Effectiveness. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction.

Media 37

Media Metrics Advertising Trends 37