Podcast Statistics and Data [March 2023]
Buzzsprout
MARCH 6, 2023
Most popular podcast directories As of February 2023, Apple Podcasts holds the number one spot with 38.7% This data highlights the importance of the two leading podcast marketing strategies: quality SEO and word of mouth. Ad revenue from podcasting is projected to exceed $2 billion by 2023. 17% use social media.
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