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November 2018 Newsletter

IMC USA

Moreover, in July a personal trip to Russia gave me the opportunity to meet with four IMC members from that country. C2M Live, November 13, 2018 2:00 PM EDT. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019? Join IMC USA consultants for our November 13, 2018 C2M Live!

Ethics 100
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

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Is your practice in a coma? 6 questions that will get it off life support.

Rod Burkert

Next stop – Lajitas, Texas, where we will ride out the rest of 2018. I hope you found our last conversation about LinkedIn ROI to be useful. I think it’s time to recognize – if you haven’t already – that BVFLS is a mature market. All this, while many BVFLS firms are just crazy busy. We seem to be experiencing a bi-polar world.

ROI 40
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Would you go and meet a prospective client wearing basketball shorts and sandles? But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. SOURCE: Social Talent.

B2B 60
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Transforming from a Good to Great Coach

Rick Conlow

The Conference Board’s “Executive Coaching Survey” (2018): This survey found that 68% of organizations use internal coaching programs, and 47% use external coaching programs. These meetings involve 20-60 minutes. Do this with informal coaching and in scheduled one-on-one meetings. Do this constructively.

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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

For example, the CEO of McBassie & Company reported in 2018 that 750,000 US companies with 3.7 The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. The ROI Comparison Rationale.