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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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From meeting-heavy to essential meetings only

Asamby Consulting

Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further. An example of an observable behavior would be a person switching off the video (camera) in a remote meeting. Especially for remote teams.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Without support from leadership, your AI transformation might not succeed.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Yet, sponsors often assess proposed concepts for fit and financial return early on.

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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. These members are 2.6 times more likely to stay with Kaiser Permanente two years later. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Source: State of Content: Rules for Engagement for 2016. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Email marketing has an average ROI of 3800%. Using videos on landing pages can increase conversions by 86%.

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