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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: State of Content: Rules for Engagement for 2016. Email marketing has an average ROI of 3800%. Tweet this Again – email marketing can help you drive sales.

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