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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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Putting Humans at the Center of Health Care Innovation

Harvard Business

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution.

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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. The metrics also changed. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.”