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Friday Fusion: August 21, 2020

Tsavo Neal

I wrote and designed websites to help businesses exceed their KPIs — improving metrics like conversion rate, session duration, bounce rate, search engine optimization, page speed, and mobile responsiveness. University of British Columbia – History 2010 – 2015. Freelance – Web Designer (JAN 2014 – SEPT 2016).

Resumes 78
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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). Focus on the outcomes you want and map your new metrics back to your strategy. Consumers expect more of marketers now.

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Good News: Investors Cut Gold Holdings to Six-Year Low; Good Timin'

MishTalk

metric tons, or 0.3 World equities surged in 2015 as U.S. Link if video does not play: Jimmy Jones - Good Timin' The precious metals slump will reverse. Investors cut holdings in bullion-backed exchange-traded products to the lowest since 2009 as surging stock markets from the U.S. interest rates boosted the dollar.

Metrics 28
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How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

Related Video. See More Videos > See More Videos > Tackle the balance sheet. ” Focus on key metrics. Boosting your financial expertise requires figuring out the metrics by which your company measures success. That metric is often expressed in the form of a ratio. Play with numbers.

Finance 28
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The Best Companies Aren’t Afraid to Replace Their Most Profitable Products

Harvard Business

Fortune counted more than 170 of the mythical creatures , with an average of one unicorn born every week during 2015. Since then, WeChat has been constantly launching new services, from mobile payments to booking doctor appointments, from police reporting to taxi hailing, from video conferencing to mobile banking services.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Fast forward to today. A similar sequence has happened with B2B buying.

B2B 29
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Putting Humans at the Center of Health Care Innovation

Harvard Business

For example, in 2015 the Consortium arranged a global Zika Innovation Hack-a-thon in which 200 innovators developed 15 proposed solutions in 48 hours to help control the virus. Establishing appropriate performance metrics and assigning attribution. Be prepared to revise metrics as the center evolves and celebrate small wins.