The Best Companies Aren’t Afraid to Replace Their Most Profitable Products
Harvard Business
JULY 14, 2016
More than 40% of the unicorns that went public since 2011 saw their valuation stay flat or dropped. Self-cannibalization occurs when a company chooses to proactively replace one product or process with another that is potentially worth less. Back in 2009, there were just four companies that fit the bill.
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