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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. His free moments are spent traveling and enjoying sporting events with his wife and daughter. References: Team, Idgroup. Image: Pexels. Knowles, Hanna.

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The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity. Getting to where you are going I learned an important life lesson on a business trip to Puerto Rico, traveling with a good friend.

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What is Executive Coaching?

Organizational Talent Consulting

link] What is the ROI of Executive Coaching? Affordability improves through reduced travel and associated costs. References: Athanasopoulou, A., & If you ask five different people to define coaching, you will likely get five different definitions. & Dopson, S. The Leadership Quarterly. 29 (1), 70-88.

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Attended vs. Unattended RPA: It Doesn’t Need to be an Either-Or

1 to 1

In short, it refers to bots that imitate human tasks. Industries that can particularly benefit from automation run the gamut: retail, healthcare, automotive, government, communications, travel and hospitality, financial services, and insurance. Brands can achieve triple digit ROI from RPA and other CX automation tools.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

If a client is referred to you, they’re going to check out your website first. They come for the content or the service, like booking air travel. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Source: Usability Geek.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

ROI calculator. Partnership marketing refers to methods where you and a business with a similar target market leverage each other’s expertise and audience to create value and build trust with potential clients. Speaking Engagements refer to presenting your expertise to potential clients and industry peers. Facebook ads.