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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

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Attended vs. Unattended RPA: It Doesn’t Need to be an Either-Or

1 to 1

In short, it refers to bots that imitate human tasks. Industries that can particularly benefit from automation run the gamut: retail, healthcare, automotive, government, communications, travel and hospitality, financial services, and insurance. Brands can achieve triple digit ROI from RPA and other CX automation tools.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

If a client is referred to you, they’re going to check out your website first. So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” They come for the content or the service, like booking air travel. Source: Usability Geek.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

ROI calculator. Partnership marketing refers to methods where you and a business with a similar target market leverage each other’s expertise and audience to create value and build trust with potential clients. Writing your own book and offering a sample chapter on your website covers the first half of this sales pipeline.