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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 34
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Kevin Anderson is a graduating medical student at Duke University School of Medicine and will be starting at LEK Consulting later this year. References: Team, Idgroup. Image: Pexels.

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The Myth of a Psychologically Safe Workplace

Organizational Talent Consulting

Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity. Getting to where you are going I learned an important life lesson on a business trip to Puerto Rico, traveling with a good friend.

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What is Executive Coaching?

Organizational Talent Consulting

link] What is the ROI of Executive Coaching? The executive seeks a consultant or a mentor to solve a problem or share their experience. Affordability improves through reduced travel and associated costs. References: Athanasopoulou, A., & Consulting Psychology Journal, 53 (4), 205-228. & Dopson, S.

Journal 61
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

You may be the most capable consultant to solve help her business. This article lists relevant website and digital marketing statistics for consultants. Learn some key mistakes plaguing consulting businesses and ineffective marketing tactics to avoid. Ar you looking to get more out of your digital marketing strategy?

B2B 60