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The Little Known Strategy for Becoming an Executive Advisor

Consulting Matters

If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. as little as 90 days.

Strategy 207
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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

Related: The Little Known Strategy for Becoming an Executive Advisor. It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. ” Get my Free Value Proposition Creation Video Training!

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. Clients will come to you all the time with requests for certain methodologies. Your value isn't found in your tools.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. Clients don't understand, nor do they care about your methodology. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity".

How To 401
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead). Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients). Our goal is not to sell someone after a quick monologue.

B2C 156
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What Does an Instructional Designer Do?

Clarity Consultants

While developing learning and development (L&D) strategies for their organization, many company leaders are introduced to the concept of instructional design. Instructional designers are professionals who focus on creating and delivering learning products, such as company training and coursework for educational institutions.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

When you try to talk to everybody, you talk to nobody and you'll wind up trying to sell your methodologies to anyone who will buy them and truth is - no one wants your methodology. Without knowing who your business serves, you won't be able to write good copy or even have effective marketing strategies. And will gladly pay you.