Management Consulted
NOVEMBER 6, 2016
Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for? In 1987, ZS was employed by a large U.S.
Management Consulted
MARCH 18, 2015
In 1954 , Bill Frohlich, and David Dubow, teamed up to form IMS, a market research company aimed at enabling organizations make informed, strategic decisions about the marketplace. By 1969 , they had proven themselves and were held as the gold standard in pharmaceutical market research in Europe and Asia. Practice Areas .
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Harvard Business
NOVEMBER 24, 2016
This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.
Harvard Business
NOVEMBER 29, 2016
The emergence of big data, as well as advancements in data science approaches and technology, is providing pharmaceutical companies with an opportunity to gain novel insights that can enhance and accelerate drug development.
Management Consulted
DECEMBER 11, 2016
Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. What does this mean?
Tom Spencer
APRIL 20, 2015
Steph: Our work is split across all the centres of excellence: Brand & Commercial Strategy, Pricing & Market Access, Strategy & Portfolio Analysis and Competitive Intelligence. Tom: Does IMS Consulting Group use the case interview as part of its recruitment process? Bonus salaries are competitive with the market.
Harvard Business
FEBRUARY 16, 2017
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.
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