Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 33

Marketing Advertising Media Video 33

Organizational Talent Consulting

MARCH 20, 2023

Inclusion safety is creating a shared identity so others are viewed as being in the same group. Psychological Safety Myth Buster #2: Create Accountability Talking with a trusted advisor that can listen, provide perspective, and partner with you for accountability to take action is a high ROI activity.

Leadership 59

Leadership ROI Survey Hotels 59

Asamby Consulting

OCTOBER 24, 2022

The effect of baby boomers retiring, for some industries accelerated by COVID-19 has led to a dramatic shift in the employment market. Next to effective recruiting, getting compensation right is one of the most important tools to position your company well in the market. A group of people is selected by all employees each year.

ROI 40

ROI Tools Travel Sales 40

Harvard Business

JANUARY 4, 2018

Here we present the case of Grupo Financiero Banorte (GFNorte), a large Mexican financial group, where the analytics transformation has been a success story. Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. Support from the top. The right people.

Company 28

Company Recruiting Recruitment Financial 28

1 to 1

DECEMBER 13, 2021

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. You can also use data collection to build a more nuanced understanding for the “why” behind your customer journey maps. There are many ways to begin measuring your CX program.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

SEPTEMBER 24, 2018

The purpose of these spaces can vary widely, but they typically fall into one or more of three groups: transformation, innovation, and future-proofing. While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit.

Company 32

Company Case Interview ROI Engineering 32

Harvard Business

OCTOBER 20, 2016

Most professionals build their network over time through proximity — people from your business school study group, or colleagues from your current company or past jobs. 85% of your closest contacts are fellow marketers), it’s time to think consciously about how to diversify.

Industry 28

Industry ROI Case Interview Meeting 28