Remove Finance Remove Productivity Remove Sales Remove Seminar
article thumbnail

To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. ” This perspective is promoted in books and seminars, but research indicates it is not how people buy. An incremental approach to sales has many benefits.

Sales 28
article thumbnail

Announcing the CEO Club of Greater Boston

Emerson Consulting Group

transforming CEOs and their firms into thoughtleaders: www.thoughtleading.com Maguire Associates , a research-based consulting firm that serves educational institutions: [link] Productive Media , Boston’s Custom Audio Visual and Video Production Solution: [link] The Salute Military Golf Association New England. Testimonials.

Meeting 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Happy customers are closer than they appear

1 to 1

At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. And we do that across all departments, whether that’s marketing or technicians or sales. It’s a core tenant of who we are, just like, did we hit our sales objectives?

article thumbnail

How a C Player Becomes an A Player

CaseInterview.com

However, I did not know a lot about any one thing — like sales, finance or technology. In my first few steps into industry, I found that I gravitated towards the product management functional area — a hybrid between business, customers, technology and strategy. Coming out of consulting, I knew a little about a lot of things.