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How To Sustain Change: Keeping The Momentum Going After The Training Ends

Nash Consulting

The Post-Training Conundrum “Change is not an event, it’s a process.” It not only reflects a significant loss in ROI from training investments but creates a “flavor of the year” culture, where people learn to hold their breath and wait for the new change to eventually and inevitably go away.

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The Basic Social Media Mistakes Companies Still Make

Harvard Business

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

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4 Factors to Design the Right L&D Strategy for Your Company

LSA Global

Too many L&D functions offer stand-alone training events that may be easy to offer, but are untethered to job priorities, too difficult to navigate, unsupported by senior management, and not reinforced with coaching and accountability.

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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

Traditionally nonexistent in corporate America, they typically help select, vet, onboard, and connect new users with existing ones while organizing the space, arbitrating conflicts, and hosting events. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. Corporate coworkers seek the same.

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When You Agree to a Networking Meeting But Don’t Know What You’re Going to Talk About

Harvard Business

Perhaps a friend thought you’d hit it off with someone and introduced you, or you met the person briefly at an event and they followed up for indeterminate reasons. Alternately, if you think the person could become a personal friend, you may want to invite them to a more relaxed event, where you can get to know them better.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

These decks contain benchmarking tools, customizable ROI calculators, and other content to showcase the potential impact of the firm’s solution, and, most powerful, they use the language and metrics of the stakeholder receiving it. A health care software company uses networking events early in the sales process.

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