Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 40

Media ROI Company Metrics 40

Nash Consulting

MAY 21, 2024

The Post-Training Conundrum “Change is not an event, it’s a process.” It not only reflects a significant loss in ROI from training investments but creates a “flavor of the year” culture, where people learn to hold their breath and wait for the new change to eventually and inevitably go away.

Training 52

Training Training How To Meeting 52

Harvard Business

MARCH 7, 2017

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often.

B2B 31

B2B Travel Benchmarking Sales 31

Harvard Business

MARCH 21, 2017

Perhaps a friend thought you’d hit it off with someone and introduced you, or you met the person briefly at an event and they followed up for indeterminate reasons. Alternately, if you think the person could become a personal friend, you may want to invite them to a more relaxed event, where you can get to know them better.

Meeting 33

Meeting ROI Sports Metrics 33

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Attending Conferences, Trade Shows, or Other Networking Events. Conducting Webinars or Other Online Educational Events. ROI calculator. Sponsoring a local or online event can be a great networking and marketing opportunity for your business. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68