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The ROI of eLearning: Measuring the Impact of Online Training on Organizational Success

Clarity Consultants

How Do eLearning Consultants Measure the Results of Online Training Securing the strongest possible return on investment (ROI) when offering online training to employees is a common goal for businesses. Fortunately, by partnering with experienced eLearning consultants, achieving a high ROI is straightforward.

ROI 67
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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection. Technologists often discuss the problem of “ vanity metrics.” In journalism, for example, the pageview is a much-maligned metric.

Media 36
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. As purchasing becomes ever more complex, it’s becoming harder and harder — and buyers are now looking for sellers who can make the process easy once again. The 8 Types of Salespeople.

B2B 33
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Putting Humans at the Center of Health Care Innovation

Harvard Business

This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Establishing appropriate performance metrics and assigning attribution. Be prepared to revise metrics as the center evolves and celebrate small wins.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Of course, it’s necessary to provide customers with what they say is important.

Retail 50
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. The metrics also changed. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.”