Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection. Siegler at G.V., million posts during that time.

Media 37

Media Metrics eBook Software 37

Harvard Business

NOVEMBER 7, 2017

Salespeople see the world as prospects and products, offers and opportunities. The fourth gap between strategy and execution is in measurement and metrics. The assumption is that financial measures like cost and revenue are sufficient metrics to measure progress. To a marketer, sales is a channel for reaching their audience.

Strategy 44

Strategy Strategy Strategy& Metrics 44

Harvard Business

SEPTEMBER 24, 2018

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. Orange’s VBN is one example; another belongs to a large telco in Silicon Valley, where its teams huddle alongside those from customers to prototype products and services.

Company 38

Company Case Interview ROI Metrics 38

Harvard Business

AUGUST 29, 2018

There’s still much to learn when it comes to digitizing business processes, and in particular using automation sprints—those smart, fast, and small efforts you use to boost productivity when a change to enterprise architecture isn’t the right step. Shift 1: Automate with a product mindset.

Strategy 28

Strategy Strategy Strategy& Agile 28

Harvard Business

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 51

Retail Apparel Financial ROI 51

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. The metrics also changed.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

MAY 29, 2018

While this seemed like a small bet for a $165 billion company built on the mass production of vehicles, the deal was scouted, in part, by Jim Hackett, then head of Ford Smart Mobility who has since been elevated to CEO. This van is currently being tested in London ahead of volume production in 2019.

Transportation 28

Transportation ROI Metrics Productivity 28