Sat.Aug 08, 2020 - Fri.Aug 14, 2020

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Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149

Consulting Success

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such. Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149 is a post from: Consulting Success.

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The Three Vital Signs Your Consulting Firm Should Track

David A Fields

If you love data and can gaze lovingly for hours at a well-crafted spreadsheet, then you may hanker for a vast array of meters to judge the progress of your consulting firm; something like an airplane cockpit. Conversely, if numbers aren’t really your bag then you might prefer the dashboard from the 1962 Morris Minor … Continued. The post The Three Vital Signs Your Consulting Firm Should Track appeared first on David A.

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How to Design an Offer Consulting Clients Will Love

Consulting Matters

Have you ever wondered. "What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses.

B2C 156
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Craftsmanship, not Kaizen?

Markovitz Consulting

“Everyday improvement, everybody improvement, everywhere improvement.” That was Masaaki Imai’s, ahem, improvement on his earlier English translation of kaizen (which you can see in this video ). Sadly, even though we’ve been preaching from this hymnal for more than 30 years, most organizations have a long way to go before the kaizen spirit is truly woven into its DNA.

Video 113
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149

Consulting Success

The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni, the Founder of The Copy Posse, is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such. Copywriting For Consultants: Win Clients Using Words With Alex Cattoni: Podcast #149 is a post from: Consulting Success.

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A Little Education

Alan Weiss

If your proposal isn’t accepted, ask the buyer: “What could I have done better or differently to have been successful in working with you?” If you find a pattern, you’ll know what you have to change. However, do the same with a winning proposal: “What was the key for you in deciding to work with me?” That pattern will tell you what you need to ensure you do every time.

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Pros and Cons of OKRs

Johanna Rothman

Some organizations find OKRs help them create superior objectives and achieve some of them. (OKRs are Objectives and Key Results.) The idea is that every quarter you use the company purpose to create audacious Objectives. Each objective then has 3-5 Key Results so you can measure how well you do. You're not supposed to achieve all the objectives each quarter.

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8 Ways Leaders Can Engage and Support Their Remote Teams – and be a more human leader

Brimstone Consulting

How to engage and support your remote team for the long-haul. In February, the COVID-19 pandemic forced the world’s largest work-from-home experiment. Six months later, many organizations have announced that their employees will never have to return to the office , while others have pushed the return-to-office date to June 2021. . Throughout the pandemic, employee engagement has been on a roller coaster ride.

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Friday Fusion: August 14, 2020

Tsavo Neal

What do you do to brand you or your business? I want my personal branding to position me as an expert in personal websites and consultant websites. The end goal of this branding is to help me run my business: where I sell products to help people write, design, and market themselves through their website. The more I’m known as an expert in these areas, the more my personal branding will help my business.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Make Yourself Competitive for a Future Consulting Career When an Opportunity isn’t in Sight Today

Tom Spencer

Reading Time: 3 minutes. Dear University Student Seeking to Enter Consulting, Let’s be honest. Due to the global economic and health impacts of COVID-19, getting any job offer just got a lot harder. The consulting industry at large has scaled back hiring, and so securing a consulting opportunity will be difficult. For many of you, the realistic challenge is not to acquire a consulting opportunity today but to play the long game.

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Making an impact at interviews

The Management Centre

In our coaching practice and on our personal effectiveness programmes we often help people who are getting ready for interviews. These could be interviews for new jobs, or meetings with new supporters, or pitches. Here, Yvette Gyles , =mc Director and coach explains how to prepare for such meetings with confidence. Why we need to make an impact in interviews.

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How to Build the Right Learning Ecosystem to Support Learning Across Your Organization

Clarity Consultants

If you want to make sure that you can build the right learning ecosystem to supporting learning across your organization, here’s what you need to know. The post How to Build the Right Learning Ecosystem to Support Learning Across Your Organization appeared first on Clarity Consultants - Training Development.

How To 75
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Webinars: Your Best Promotional Tool

The Fearless Marketer

Last year, my wife and I sat in the office of a Functional Doctor* to discuss my wife’s many health concerns. About an hour later, we left after handing over a $6,000 check for six months of services. Why on earth did we do that? Well, about a week before we had attended a live presentation that this doctor gave on functional medicine. It addressed the big problems with the current medical model and outlined a completely different approach to addressing long-standing health issues.

Tools 62
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Are consultants finally taking their own digital medicine?

The Source

Generally, we expect our service providers to practise what they preach. So it’s somewhat surprising that clients have for so long been willing to overlook the conspicuous failure of consulting firms to take seriously their own advice on the importance of digitisation. For many years now, consultants have been talking about the dangers of falling behind in the digital arms race—while they themselves remained wedded to more or less the same project tools and methodologies that have been commonpla

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Consultant Marketing Pain Payoff

Jerry Fletcher

Numerous coaches in my life have all said, “No pain, no gain.”. They were physical coaches. They were talking about my body. The brain discussion was always about handling or overcoming the pain. But pain isn’t always physical. Brain Pain. Your clients may exhibit this phenomenon. If they don’t you may not be doing your job as well as you should. Yes, I know that your intent is to lessen their pain by solving their problem.

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Hugh’s Words of Wisdom Wednesday for August 12, 2020

Claris Consulting

Video Notes: Hello, everyone. Hugh Blane here with Hugh's Words of Wisdom Wednesday for August 12, 2020. This week, I want to talk to you about the word serve. We experienced a little bit of a medical emergency this week with our dog, Remy. Remy is a Giant Schnauzer and is 14 months old. My wife noticed that on the inside of his mouth, there was some nasty looking growth on his gums.

Energy 52
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Making Our Days Count

Chad Barr

Today, Laurel and I got to watch, i.e. (play, sing and feed) our youngest grandson, Bentley. I’m never really sure how to calculate his age knowing if he’s 21 weeks or five months or however pediatricians figure it as he was born a few weeks earlier than expected. One thing I can say for sure, he’s getting bigger, cuter and more vibrant each and every time he comes to visit.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Risk consulting: The competitive landscape changes again

The Source

Operating model risk is likely to be the next big risk services market after cybersecurity. But who’ll benefit? According to our estimates, risk consulting and related services were worth US$72bn in 2019, US$18bn of which was cybersecurity consulting (note: definitions differ—our numbers don’t include systems development, outsourcing, or hardware and software sales).

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Time for Thinking

Martinka Consulting

s you may know from my email signature, website, the bottom of this newsletter, and elsewhere I have trademarked the term, “The Escape Artist®” for the work we do helping our clients escape their business, their job, or plan for that escape. But I’m not the real escape artist and I’m not referring to Houdini. I’m referring to the little fuzzball in the picture below.

Finance 52
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Planning & Evaluating your Recruitment Strategy

Strategic Planning and Management Insights

Amidst the struggle caused by the new virus-initiated turbulence, organizations are compelled to rethink the role of Chief Human Resource Officers (CHROs) and their cruciality at the strategic planning table, especially when it comes to responding to the global COVID-19 pandemic.

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Marketing Plan? Hell No – Do This Instead

Do It! Marketing

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? No you do not. You need some flip charts, markers, paper, plenty of wall space and at least an hour to map out: Your business and marketing objectives and strategies Your current and future revenue streams Your thought leadership strategies (speaking, publishing, social media) Your business systems and processes Your current and future staffing and outsourcing game plan Simple

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Sustainability: a people-centric problem?

The Source

We live in a time where the challenge of building a sustainable future for the human race has never felt more daunting. And it is very easy to look at the threats currently marshalled against us—issues like climate change, the biodiversity crisis, social upheaval, increasing inequality, and so on—and assume that, if solutions to these problems are to be found, they will most likely be technological in nature.

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What improv does for us

Consultants' Consultant

Consultants Consultant: Came across some scribbled notes about what improvisation does for us as people. So. The post What improv does for us appeared first on Consultants' Consultant.

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Mastering the Art of Persuasion

Harvard Business

Wharton professor Jonah Berger explains why so many people fail to change others’ minds — and what we can do about it.

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Selling your time

Seth Godin Blog

We don’t pay surgeons by the hour. And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard. Often, what we care about is the work done, not how long it took to do it. And yet, some jobs, from law to programming, charge by the hour. When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.